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ASOHNS ASM 2025
ASOHNS ASM 2025
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Tracking Public Interest in Facial Paralysis Through Google Trends: Insights into Awareness and Demand

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Institution: Children's Hospital Westmead - NSW, Australia

Introduction: Understanding public interest in facial nerve palsy is critical for otolaryngologists, yet traditional metrics fall short. Google Trends offers a fresh approach by tracking search behaviours, capturing how events, media, and celebrities drive awareness of facial nerve disorders. Methods: We analysed global and Australian Google Trends data from 2004-2024 on terms like “Bell’s palsy,” “Ramsay Hunt syndrome,” and “facial nerve surgery.” Peaks in search volume were linked to key events, including the COVID-19 vaccine rollout and celebrity diagnoses, providing insights into public perceptions and information-seeking behaviour. Results: Bell’s palsy dominated search interest, spiking with media coverage around the COVID-19 vaccine and celebrity cases like Justin Bieber’s Ramsay Hunt syndrome. While Australian interest in surgical terms was minimal, global trends revealed consistent interest in surgical solutions, influenced by social media and cosmetic trends. Discussion: This study highlights Google Trends as a powerful tool to gauge public engagement with facial nerve conditions. Search spikes aligned with high-profile events underscore how public interest can drive awareness—and potentially, demand for interventions. Conclusion: Google Trends data provides valuable insights into the drivers of public interest in facial paralysis, revealing the impact of media and social media on patient perceptions. This approach can help clinicians better understand and anticipate patient concerns in an increasingly digital world.

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Dr Aki Flame - , Dr Jennifer Lee -